2020 Sustainable Packaging Symposium
Filling the measurement gap on corporate action on plastic waste
Author
Simon, E. - Presenter, World Wide Fund for Nature
While many companies are stepping up to address the global waste crisis with large-scale plastic commitments, they havenât been equipped with the industry-wide standard to measure how their actions are amounting to impact. Thatâs why World Wildlife Fund (WWF) launched ReSource: Plastic as a first-of-its-kind effort to fill this gap, creating a common measurement framework to quantify corporate impact on plastic waste reduction. In this talk, WWFâs Erin Simon deep dives into how ReSourceâs innovative methodology is not only framing progress, but through an unprecedented step towards corporate transparency is also fostering much-needed collaboration across the industry.