2011 Sustainable Packaging Symposium
PlantBottle Packaging: The Next Step Forward
Author
Vitters, S. - Presenter, The Coca-Cola Company
Growth over the next ten years will not be achieved in the same way as in the past. In an era of increasing resource scarcity, environmental impact concerns and expectations from stakeholders, successful companies must find new ways to meet consumer needs while adapting to this new norm. This presentation will highlight how Coca-Cola is evolving its beverage packaging supply chain to drive long term sustainable growth by decoupling its plastic packaging from fossil-based materials and the generation of solid waste.