Global Dimensions of New Product Development: A Case Study

In this presentation, Mike Popule will walk through a case study involving the global development of new platform of performance materials. This project took on new dimensions from technology capability development, project management, supply chain, asset management, regulatory and legal perspectives. Team members were both geographically diverse (North America, South America, Europe and Asia) and functionally diverse covering 15 defined roles. The presentation will cover the scope and objectives for the program, some of the functional challenges and the approach taken to team organization and project management.