Conference on Engineering Cosmetics and Consumer Products (ECCP 2019)

How to Market Personal Care Products Creatively While Being Compliant

Author

Aral, B. - Presenter, Hearst Corporation

An overview of federal as well as some notable state regulations will be provided. Key consumer watchdogs, industry groups and scientific organizations and their oversight will be outlined. Examples of non-compliant product claims or positioning will be given, to help avert legal action.