(144b) An Engineer's Guide to Marketing Yourself Professionally

Everyone knows engineers are great at science, facts and figures, building products, and discussing technical concepts, but when it comes to "fluff" like communicating their story and building a personal brand they are out of their comfort zone. Regardless of industry or job function, personal branding both digitally and in the office has become an essential element of career success for building your networking, moving up the pipeline, and getting noticed for you achievements. In this session we will take the "art of personal branding" and make it a science with a practical guide of tips, tools, processes and formulas engineers can use to best build their professional brand, craft their story, and communicate their value in order to be recognized for their work accomplishments, grow their network, gain a promotion, or make a new career transition.