Innovation in the pharmaceutical industry serves not only as a driver of scientific advancement but also as a cornerstone of strategic decision-making that shapes the trajectory of drug development and business success. In this presentation, I will explore some of the technical and scientific complexities encountered in pharmaceutical development, including navigating interfacial phenomena that influence drug formulation and delivery, while addressing how strategic innovation can align scientific priorities with business goals to create impactful solutions. Drawing from my career journey, from early research to leading cross-functional teams that deliver long-acting treatments. I will share insights into navigating career transitions, leveraging transferable skills, and bridging the exciting intersection of science, business and strategy.